ShopAI Logo

QR Code Interface

Interactive Implementation Guide for Brands & Partners

1
Why Choose Conversational QR Over Traditional QR?
(click to expand) ▼

Traditional QR codes tell you HOW MANY people scanned. Conversational QR tells you WHO they are, WHAT they wanted, and WHY they engaged.

Feature Traditional QR Code Conversational QR Code
User Experience Scan → Static landing page Scan → AI conversation that answers questions
Data Captured Scan count, location, time + Questions asked, intent, sentiment, engagement depth, demographic inference
Content Flexibility One code = one destination One code = multiple outcomes based on conversation
Intelligence Gained Basic analytics Consumer intent, concerns, preferences, market comparisons
Marketing Metrics Unmeasured impression (no cost per action) Measured like digital: CPC/CPE/CPA at £0.25 per conversation
Pricing Model Free or flat fee (no accountability) Pay per engagement (only pay when consumers talk to AI)
Updates Change landing page URL = reprint QR codes Update AI responses without reprinting

✓ Key Insight

Your packaging real estate already exists. QR codes are already being printed. Consumers are already scanning them. The only thing missing is the intelligence. This system converts your existing QR codes into conversation capture infrastructure at zero incremental distribution cost.

🌍

Global Intelligence

Compare Japan vs UK vs US consumer questions and concerns in real-time

💰

Cost Efficiency

£0.25 per conversation vs $2.69 CPC, $45 CPA, or $20K market research - measured engagement at digital ad costs

⚡

Real-Time Insights

Continuous intelligence gathering, not one-time research projects

💵

Pay For Results

Static content viewing is free. Only pay £0.25 when consumers engage with AI

2
What Assets Do You Need to Provide?
(click to expand) ▼

Required Assets Checklist

✓ Brand Logo - High resolution PNG or SVG (transparent background preferred)
✓ Brand Colors - Hex codes for primary, secondary, and accent colors
✓ Typography - Font names and weights (or web-safe alternatives)
✓ Product Data - Spreadsheet or database with SKU details
✓ Existing Content - URLs for current QR destinations (to preserve/integrate)
✓ Brand Guidelines - Tone of voice, messaging parameters, dos/don'ts
✓ Product Images - High quality product photos (optional but recommended)
✓ Age Gate Requirements - If needed (alcohol, tobacco, age-restricted products)

📊 Product Data Format

Accepted Formats

We accept Excel (.xlsx), CSV, JSON, or direct database connection via API. Your product data should include:

Data Field Required? Example
SKU / Product ID ✓ Required CHV-TAK-12YO-750ML
Product Name ✓ Required Chivas Regal Takumi Reserve 12 Year Old
Ingredients ✓ Required Malted barley, water, yeast
Allergens ✓ Required Contains gluten
Nutritional Information ○ Recommended Calories per serving, ABV%, etc.
Brand Story / Heritage ○ Recommended Founded in 1801, aged in Japanese Mizunara oak...
Usage Instructions ○ Recommended Serve neat or with a single ice cube
Where to Buy / Stockist URLs Optional https://shop.chivas.com/...
Recipe / Cocktail Links Optional https://chivas.com/mizunara-highball

⚠ Critical: Allergen Accuracy

Allergen information must be 100% accurate. False information could harm consumers and create liability. All safety-related data is grounded in your validated database - no AI improvisation on factual product specifications.

🎨 White Label Customization

The AI interface will be fully branded to your product:

1

Visual Identity:

Your logo appears on every screen. Colors match your brand palette. Typography follows your style guide.

2

Custom Domain:

ai.yourproduct.com or product.yourbrand.com (your choice)

3

Tone of Voice:

AI trained to speak like your brand (formal, casual, playful, premium - you define it)

4

Content Integration:

Existing marketing materials, videos, PDFs preserved and accessible

3
How Do We Train the AI Agent?
(click to expand) ▼

The AI agent is constrained and controlled - it only knows about your product and only responds within approved parameters.

🛡️ AI Guardrails & Controls

🎯

Product-Only Focus

AI trained ONLY on your product data. Cannot discuss competitors, unrelated topics, or make comparisons

🚫

No Personal Topics

Cannot discuss politics, religion, personal matters. Stays strictly within product/brand context

📊

Factual Grounding

All claims grounded in your database. No improvisation on allergens, ingredients, or specifications

🔒

Brand Safety

Cannot make unauthorized health claims, discuss competitors, or go off-message

📚 Training Process

1

Data Integration:

We load your product database into our secure system (SQL backend). Product specs, ingredients, allergens become queryable facts - no AI memory involved.

2

System Prompts:

We configure backend instructions that define:

  • What topics the AI CAN discuss (your product, brand, usage)
  • What topics are OFF-LIMITS (competitors, personal matters, unauthorized claims)
  • How to handle questions it can't answer ("I can only provide information about [Product Name]")
  • When to route to external content vs answer directly
3

Tone of Voice Training:

We provide examples of your brand voice. AI learns whether to be formal ("Thank you for your inquiry"), casual ("Great question!"), or premium/luxury tone ("May we suggest...").

4

Testing & Approval:

You review sample conversations. We refine responses until you approve. Nothing goes live without your sign-off.

5

Continuous Improvement:

After launch, we analyze conversations and suggest optimizations. You approve any changes to AI behavior.

💡 Example: How Constraints Work

User asks:

"Is this better than [Competitor Product]?"

AI responds:

"I can only provide information about [Your Product]. For details on ingredients, flavor profile, or serving suggestions, I'm happy to help!"

AI politely deflects competitor discussion while staying helpful.

👤 Conversation Prompts: Collecting Names

To gather demographic insights, the AI can naturally request a name during conversation:

Example Conversation Flow:

User:

"What cocktails can I make with this?"

AI:

"I'd love to suggest some! May I ask your name? It helps me personalize recommendations."

User:

"Sarah"

AI:

"Thanks Sarah! Based on this whisky's profile, here are three cocktails..."

→ Name "Sarah" captured → likely female → demographic inference for analytics

📌 Privacy Note:

Name collection is OPTIONAL for users. AI asks politely but continues conversation if user declines. Names are used only for demographic analysis (not stored with personally identifiable information).

4
How Does Age Verification Work?
(click to expand) ▼

For age-restricted products (alcohol, tobacco, etc.), an age gate screen appears immediately after QR scan and before the AI conversation begins.

🔞 Age Gate Implementation

1

User Scans QR Code:

Opens web page (no app installation required)

2

Age Gate Screen Appears:

  • User must confirm they meet minimum age (18+, 21+, etc. based on country/product)
  • Simple checkbox: "I confirm I am [18+] years old"
  • Cannot proceed without acceptance
3

Access Granted:

User proceeds to branded conversation interface

4

Compliance Tracking:

Every age gate acceptance is logged (IP, timestamp, location) for regulatory compliance

✅ Demonstrated in Proof of Concept

The Chivas Regal Takumi Reserve POC includes age verification screen. This is a proven feature, not theoretical.

⚖️ Regulatory Compliance

Age gates meet standard digital compliance requirements. However, ultimate legal responsibility remains with the brand. We recommend consulting your legal team on specific regulatory requirements in your markets.

🌍 Multi-Market Age Requirements

Age gate can be configured differently by country:

Market Minimum Age Configuration
United Kingdom 18+ Auto-detected by IP location
United States 21+ Auto-detected by IP location
Japan 20+ Auto-detected by IP location
Other Markets Configurable You define minimum age per country

💡 Age requirement automatically adjusts based on scan location - no need for separate QR codes per market.

5
How Do We Ensure Privacy & GDPR Compliance?
(click to expand) ▼

Privacy compliance is built into the system, not bolted on. Users are informed, conversations are secured, and you maintain control.

✅ GDPR Compliance Checklist

✓ User Consent Required: Terms & Conditions must be accepted before conversation begins
✓ Clear Data Usage Notice: Users informed that conversations are stored securely
✓ Purpose Limitation: Data used only for product education and service improvement
✓ No Unnecessary Data Collection: Don't collect email, phone, or address unless campaign requires it
✓ Encryption: All data encrypted in transit (HTTPS) and at rest (AES-256)
✓ Data Retention Policy: You define how long conversations are stored (we recommend 24 months)
✓ Right to Access: Users can request conversation transcripts
✓ Right to Erasure: Users can request deletion of their data

📄 Terms & Conditions Screen

Before AI conversation begins, users see this screen:

Example T&Cs Screen (Customizable)

Terms of Use & Privacy Policy

By using this service, you agree:

  • This service provides product information, not medical advice
  • We strive for accuracy but cannot guarantee all information is current
  • Your conversations are stored securely to improve the service
  • We collect usage data (location, questions, engagement) for analytics
  • No registration or personal information is required
  • You can request deletion of your data by contacting [email]

⚠ T&Cs Customization Required

The exact wording must be reviewed by your legal team. We provide a template, you approve final language.

📊 What Data is Collected?

Data Type Collected? Purpose
Scan Location (GPS/IP) ✓ Yes Geographic analytics - which markets engage most
Timestamp ✓ Yes Usage patterns - time of day, seasonal trends
Conversation Transcript ✓ Yes Question categorization, sentiment analysis, AI improvement
Session Duration ✓ Yes Engagement depth measurement
Device Type ✗ No Not captured - web app works universally on all devices
Name (if user provides) ○ Optional Demographic inference (gender, age cohort)
Email / Phone ✗ No Not collected unless campaign specifically requires it
Personal Identifiable Info ✗ No Conversations are anonymous by design

🔒 Privacy by Design

The system is intentionally designed to operate without requiring account creation, email registration, or personal identification. Users scan, ask questions, and leave - no identity tracking needed.

🌐 Cross-Border Data Transfers

If deploying globally, be aware:

1

Data Storage Location:

Choose EU servers (for GDPR) or US servers (for US Privacy Shield). We offer both options.

2

Standard Contractual Clauses:

If transferring data outside EU, we implement SCCs as required by GDPR.

3

Per-Market Data Residency:

For sensitive markets (China, Russia), we can deploy separate instances with local data storage.

💡 Recommendation

For global brands: Use EU servers for European customers, US servers for Americas/Asia. This minimizes latency while maintaining compliance.

6
What Analytics & Insights Do You Get?
(click to expand) ▼

Every conversation is stored in a unique campaign library. An AI analytics agent lets you query your data conversationally - no SQL or technical skills needed.

📊 What's Included in Campaign Analytics

📈

Engagement Metrics

Scan rate, conversation rate, session duration, messages per conversation, return engagement

🗺️

Geographic Analysis

Heat maps showing which cities/regions engage most, market-specific conversation patterns

❓

Question Categories

What consumers ask about: allergens, ingredients, usage, purchasing, provenance, comparisons

😊

Sentiment Analysis

Positive, neutral, or negative tone detection throughout conversations

⏰

Temporal Patterns

Time of day, day of week, seasonal trends in engagement

👥

Demographics

Gender inference from names, age cohort estimation, language preference

🤖 AI Analytics Agent: Ask Questions About Your Campaign

You don't need to be a data analyst. Simply ask questions in natural language:

Example Analytics Queries:

  • "What were the top 10 questions consumers asked?"
  • "Which market (UK, Japan, US) had the highest engagement rate?"
  • "How many people asked about allergens vs cocktail recipes?"
  • "What percentage of conversations mentioned competitors?"
  • "Show me sentiment trend over the last 30 days"
  • "Which questions had the longest session duration?"
  • "Compare male vs female question patterns"

The AI analytics agent:

1

Queries Your Campaign Database:

All conversations stored in SQL. AI writes queries on your behalf.

2

Generates Visual Reports:

Charts, graphs, heat maps created automatically and exportable as PDF.

3

Provides Summaries:

Key insights highlighted without manual analysis.

4

Enables Follow-Up Questions:

"Show me more detail on that" → AI digs deeper into data.

📅 Reporting Frequency

Report Type Frequency Contents
Real-Time Dashboard 24/7 Access Live stats, current engagement, today's questions
Weekly Summary Every Monday Engagement trends, top questions, geographic highlights
Monthly Deep Dive First of Month Sentiment analysis, category trends, market comparison
Campaign Wrap Report End of Campaign Complete analytics, ROI analysis, recommendations

📦 Export Options

All reports exportable as PDF, Excel, or PowerPoint. Raw conversation data available as CSV for your own analysis.

🔍 Intelligence Examples: What You Learn

Example: Uncovering Unmet Needs

Scenario:

40% of conversations ask about "vegan options" or "dairy-free alternatives"

Insight:

Large consumer segment seeking information your product line doesn't address

Action:

Product development opportunity identified through conversation intelligence

Example: Market-Specific Concerns

Japan:

60% of questions about provenance, craftsmanship, production methods

UK:

50% of questions about cocktail recipes, serving suggestions

US:

45% of questions about price, value, comparison to bourbon

Insight:

Tailor marketing messages to cultural priorities

7
What's the Implementation Timeline?
(click to expand) ▼

From kickoff to live deployment: 4 weeks

W1

Week 1: Setup & Data Integration

  • You provide: Product data, brand assets, content URLs
  • We configure: Database integration, AI customization, white-label branding
  • Age gate setup (if needed)
  • Terms & Conditions drafted
W2

Week 2: AI Training & Content Integration

  • Tone of voice implementation
  • Conversation guardrails configured
  • Existing content migrated/linked
  • QR codes generated
W3

Week 3: Testing & Review

  • Internal review of AI responses
  • Content accuracy verification
  • User experience testing
  • Your team approval
W4

Week 4: Deployment & Go-Live

  • QR codes to production
  • Packaging printing integration
  • Analytics dashboard activation
  • Monitoring begins
  • Launch!

⚡ Fast-Track Option Available

For urgent campaigns: 2-week deployment possible with dedicated resources (additional fee applies)

🛠️ Post-Launch Support

✓ 24/7 Uptime Monitoring: 99.5% uptime guarantee with automatic failover
✓ Weekly Analytics Reports: Delivered every Monday morning
✓ Monthly Optimization Review: Call to discuss performance and refinements
✓ Content Updates: Change AI responses anytime (no QR code reprinting needed)
✓ Technical Support: Email/chat during business hours, emergency hotline 24/7
8
What Does It Cost?
(click to expand) ▼

Transparent Pricing Model

Setup Fee
£
One-time per campaign
+
Usage Fee
£
Per AI engagement

Setup Fee Includes:

  • AI agent customization to your product
  • Product data integration
  • Content migration/linking
  • QR code generation and testing
  • White-label branding (logo, colors, fonts)
  • Analytics dashboard setup
  • Age gate configuration (if needed)
  • 4 weeks deployment support

💡 What Counts as an "Engagement"?

Activity Billed? Reason
User scans QR code ✗ No Scanning is free
User views static content (brand page) ✗ No Passive viewing is free
User clicks link to external site ✗ No Routing is free
User asks 1+ questions to AI ✓ Yes Active conversation = engagement
User returns and asks more questions ✓ Yes New session = new engagement

💰 Cost Control

You only pay when consumers actively engage with AI. Static content viewing and link clicking are free. This ensures you're paying for valuable intelligence, not passive impressions.

📊 Example Campaign Cost Calculation

Campaign Parameters (Adjust to See Costs):

Typical campaigns: 8-16 weeks
Average consumer active hours
Market average: 15-25% for product packaging
Market average: 25-35% for conversational AI

Projected Campaign Costs

💡 Projections include campaign duration multiplier (each touchpoint can generate multiple scans over time)

Total Touch Points 10,000,000
Projected Scans 500,000
Projected AI Conversations 150,000
Setup Fee £5,000
Usage Fees £37,500
Total Campaign Cost £42,500
Intelligence Gained 150,000 consumer conversations
Cost Per Conversation £0.28

vs Traditional Market Research:

Consumer Panel Cost:
Sample Size: 1,000 - 5,000 responses
Time: 8-12 weeks
Coverage: Single market only

✓ This solution delivers 30-150x the consumer insights at lower cost, continuously, across all markets

vs Digital Marketing Benchmarks:

Cost Per Acquisition (CPA):
Google Ads (Search): $48.96
Google Ads (Display): $75.51
Facebook Ads: $18-30
E-commerce Average: $45.27
TalkPack: £0.25 (94-99% lower)

Cost Per Engagement (CPE):
Social Media Average: $0.10-0.50
E-commerce CPE: $0.20-0.50
TalkPack: £0.25 (competitive with deeper engagement)

Cost Per Click (CPC):
Google Search: $2.69
Facebook (Food & Beverage): $0.72
TalkPack: £0.25 (65-91% lower with conversation vs click)

Key difference: Traditional CPC buys a passive click. Traditional CPA buys a single conversion. TalkPack delivers both action AND acquisition of consumer intelligence in one metric.

🚀 Low-Risk Pilot Program

Recommended Starting Point

  • Duration: 90 days
  • Scale: Single SKU, 10,000 units
  • Included: First 5,000 engagements included in setup fee
  • Additional: £0.25 per engagement beyond 5,000
  • Total Investment: £5,000 - £6,250 (depending on engagement rate)
  • Outcome: Actual engagement rates measured before portfolio rollout